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had to be done? Digital TV is available in more UK homes than the internet – currently over 80% of homes have a digital TV in the home – and the penetration of Digital TV in the lower socio-economic groups (where internet availability is the lowest) is at the highest. TV is one of the most trusted sources of information and a medium where viewers do not expect any outages (unlike the Web). When designing and launching the NHS Direct Interactive TV service it was important that the service was reliable and available 24 hours a day, 365 days. |
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What our consultants did... |
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How this helped... |
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70 into 1 ■ Digital Divide ■ Safety First ■ More, More, More ■ Always There ■ Pulling Together ■ New World ■ Pilot of the Airwaves ■ No Cost ■ Check it Out ■ Follow Through |