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Pilot of the Airwaves

 

What had to be done?

Digital TV was usage growing in the UK and researchers in the Department of Health were wondering if it could be used to improve the health of the public.

The Department of Health wanted to invite proposals for a number pilot services to learn how Digital TV could be used to improve health.

 What our consultants did...

 

  • Prepared the market to propose innovative ideas for improving health;

  • Invite and evaluate proposals for pilot Digital TV services;

  • Negotiate the contracts for the provision of 5 different pilots, each to be run in different regions of  England for a period up to one year, ensuring key aspects such as Intellectual Property were retained by the Department for future exploitation;

  • Put in place a contract for a rigorous and independent evaluation of the pilots to ensure an objective assessment of their effectiveness;

  • Advise on supplier relationship and contract management following award of contracts.

How this helped...    

The 5 pilots gave valuable insight as to how Digital TV could be exploited to improve health in the UK, informing policy, and justifying the business case for a national service to be implemented.		  
 

           70 into 1   ■  Digital Divide  ■  Safety First  ■   More, More, More  ■  Always There  ■ Pulling Together  ■  New World  ■  Pilot of the Airwaves  ■   No Cost   ■  Check it Out  ■  Follow Through